Skip to content

Building a world for a very small chef

Notes from the development of Minik Şef Kaju.

By

UNREASON Editorial

Published

Read

6 min

The first drawing of Kaju was a hat with legs. The hat is still there; the legs got shorter.

Character before curriculum

Educational content often starts with a learning objective and adds a character to deliver it. We did the reverse. Kaju had to be someone children would want to spend time with even if nothing was being taught.

Only then did we map what a kitchen naturally teaches: counting, measuring, patience, following steps, sharing, and failing gracefully when the cake collapses.

A good children’s character is a friend first and a lesson second.

A world designed to extend

From the beginning, Kaju’s world was designed to move across formats — episodes, songs, games, recipe cards and eventually real kitchen tools sized for small hands.

  • #Kids
  • #Education
  • #Storytelling
UE

UNREASON Editorial

Ideas desk

Essays, research and notes from across the four divisions.

Related projects