Skip to content
Independent creative companyBuildingMinik Şef Kaju

We build what should exist.

Independent creative company building brands, products, worlds and intelligent systems.

Explore Our Work
Work With Us

One company. Four ways of building.

01
StudioWe build brands.

UNREASON Studio works with companies to build distinctive brands, products, campaigns and experiences.

  • Brand Strategy
  • Brand Positioning
  • Visual Identity
  • Creative Direction
  • Marketing Strategy
  • Campaign Development
  • Content Strategy
Explore Studio

Northlight

Repositioning and a new identity system for a boutique hospitality group moving from local favourite to destination brand.

StudioCompleted

Fieldwork

A launch campaign and content system for a consumer hardware startup entering a crowded market.

StudioCompleted

Common Ground

Brand strategy, verbal identity and content platform for a civic organisation that needed to speak to everyone.

StudioCompleted
02
OriginalsWe build worlds.

Original ideas, characters, stories, media properties and entertainment concepts developed and owned by UNREASON.

  • Character & World Building
  • Animated Content
  • Podcasts
  • Interactive Narrative
  • Educational Media
  • Licensing & Products
Explore Originals

Minik Şef Kaju

A children’s entertainment and educational universe built around Kaju, a small chef with very big ideas.

OriginalIn development

Blood Fur & Rent

A dark-comedy entertainment universe developed as an original digital content property.

OriginalIn development

12:83 Podcast

An original podcast exploring ideas, culture, stories, people and unconventional perspectives.

OriginalOngoing
03
ProductsWe build tools.

Digital products designed and developed inside UNREASON.

  • Product Strategy
  • UX & Interface Design
  • iOS & Android
  • Web Applications
  • Growth & Launch
  • AI Features
Explore Products

Watson

A personal productivity and project platform that combines projects, routines, tasks, planning and calendar in one second brain.

ProductBeta

Tappy

A simple habit and action tracker built for frictionless tracking, streaks, frequency and targets.

ProductLive

Urashi

A mood companion for the Japanese market, pairing mood tracking with carefully curated thoughts and uplifting content.

ProductIn development
04
SystemsWe build intelligence.

UNREASON Systems creates AI-powered tools, automations, internal platforms and operational systems.

  • AI Assistants
  • Workflow Automation
  • Internal Tools
  • AI Integrations
  • Dashboards
  • Business Process Automation
  • Custom AI Systems
Explore Systems

Medopsia

A modular operating system for clinics: appointments, patients, payments, a clinic website and one inbox, with specialty modules and a clinic-specific AI advisor for sales and patient follow-up.

SystemIn development

Now building · 04 SystemsIn development

Medopsia

One system for the whole clinic.

Medopsia is our clinic operating system: appointments, patients, payments, a clinic website and one inbox, with specialty modules and a clinic-specific AI advisor that helps the team sell and follow up on every patient.

  • AI sales & follow-up advisor
  • Multi-branch
  • Specialty modules
  • Clinic website builder
  • Guided go-live
  • KVKK-ready
Explore Medopsia
Request a demo
Medopsia
Thu, 24 Sep
Dr. Deniz K.Mert Y.Selin A.Room 4
09:00
10:00
11:00
12:00
13:00
14:00
15:00

E. Demir

Consultation

C. Arslan

Treatment · 3/6

B. Şahin

Follow-up

M. Kaya

Therapy session

New patient

First visit

Z. Öztürk

Treatment · 1/4

D. Yıldız

Assessment

H. Çelik

Package · 5/10

Blocked

Equipment service

A. Koç

Treatment

CA

Ceren Arslan

Patient since 2024 · 14 visits

3/6

Package

₺0

Balance

98%

Attend.

Last visit note

Responding well to treatment. Prefers mornings. Next session booked.

AI advisor · today

Sales4 packages end this week. Offer a renewal before the last session.
Follow-up6 patients haven’t returned in 60 days. Check-in message drafted.
SalesCeren A. finishes 3/6 soon: suggest the maintenance plan.
Review draftsAsk advisor
  • Brands
  • Worlds
  • Tools
  • Intelligence
  • Stories
  • Systems
  • Products
  • Characters

(06) Across all divisions

Selected Work

Brands, worlds, tools and intelligence — deliberately mixed, because that’s how we work.

View all work
Selected Work

Minik Şef Kaju

A children’s entertainment and educational universe built around Kaju, a small chef with very big ideas.

Original01

MakeGreatly

Helps brands understand, monitor and improve how they appear across AI-powered discovery and answer platforms.

Product02

Medopsia

A modular operating system for clinics: appointments, patients, payments, a clinic website and one inbox, with specialty modules and a clinic-specific AI advisor for sales and patient follow-up.

System03

Bireysel A.Ş.

A financial literacy media brand making personal finance and economic thinking accessible — without dumbing it down.

Original04

Watson

A personal productivity and project platform that combines projects, routines, tasks, planning and calendar in one second brain.

Product05

Northlight

Repositioning and a new identity system for a boutique hospitality group moving from local favourite to destination brand.

Studio06

Journal

Ideas from Unreason

Essays, research, product updates and behind-the-scenes stories.

All ideas
Ideas from Unreason
CultureBehind the Scenes18 Sept 20265 min

Why we called it Unreason

Reason tells you what already works. Unreason asks what could exist instead.

Why UNREASON

Some companies specialize. We connect things that normally don’t belong together.

Start Something Unreasonable

Brands, products, worlds and intelligent systems — from one creative ecosystem.