Brand strategy · Non-profit
Common Ground
- Division
- 01 Studio
- Status
- Completed
- Client
- Civic organisation (placeholder)
- Year
- 2025
Brand strategy, verbal identity and content platform for a civic organisation that needed to speak to everyone.
We helped a civic organisation find a voice that works across generations, politics and platforms.
01
Overview
A respected organisation with an outdated voice. We rebuilt how it speaks before touching how it looks.
02
Challenge
Being relevant to young audiences without alienating long-time supporters.
03
Approach
Listening sessions across five cities and a language audit of ten years of communication.
04
Solution
A verbal identity built on plain language and shared ground, and a content platform designed for participation.
05
Deliverables
- Brand strategy
- Verbal identity
- Messaging framework
- Content platform
06
Results
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