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Journal

Ideas from Unreason.

Essays, research, product updates and behind-the-scenes stories.

CultureBehind the Scenes18 Sept 20265 min

Why we called it Unreason

Reason tells you what already works. Unreason asks what could exist instead.

AIMarketing10 Sept 20267 min

Your brand is now whatever the answer engine says it is

OriginalsBehind the Scenes28 Aug 20266 min

Building a world for a very small chef

TechnologyProduct14 Aug 20266 min

What we learned building a clinic CRM

ProductTechnology30 Jul 20264 min

The second brain is a calendar problem

OriginalsCulture12 Jul 20265 min

You are a company of one

BrandingCreative25 Jun 20265 min

Identity is a system, not a logo