Fieldwork
- Division
- 01 Studio
- Status
- Completed
- Client
- Consumer hardware startup (placeholder)
- Year
- 2025
A launch campaign and content system for a consumer hardware startup entering a crowded market.
Positioning, campaign platform and six months of always-on content that turned a technical product into a cultural conversation.
01
Overview
A great product described only in specifications. We found the human story and built a campaign platform around it.
02
Challenge
Competing with category giants on a startup budget, in a market where every product claims the same benefits.
03
Approach
We stopped talking about features and started documenting real people using the product in unexpected places.
04
Solution
“Fieldwork” — a documentary-style campaign platform with a modular content system for paid, social and retail.
05
Deliverables
- Positioning
- Campaign platform
- Film & photography
- Social content
- Retail toolkit
06
Results
0M
Campaign impressions
+0%
Pre-orders vs target
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